LEIBER, the luxury accessory company best known for their one-of-a-kind handbags worn on the red carpet by celebrities such as Hilary Swank, Penelope Cruz and Anne Hathaway, introduces their first signature fragrance. A unique blend of floral and oriental notes, the sensual and sophisticated scent captures the "LEIBER moment" - when a woman feels her most elegant and beautiful. Worn day or evening, with the kids, at the office or on a date, LEIBER recreates that special feeling with each spray.

Working with rich and expensive raw materials including Italian bergamot, Moroccan jasmine and Turkish rose, perfumer Karine Dubreuil created an olfactive structure that is " precious and feminine" like the LEIBER brand. Using the idea of crystals to guide the creation process, she added each ingredient like a new facet to a shining gem. First, the wood and oriental notes were combined to act as a soft cushion to house the delicate florals of heart blooms, rose and jasmine. Next, a touch of mimosa was introduced to make the scent shine from within. The fragrance's "color and sparkle" comes from apricot, red fruit, bergamot, pimento leaves and magnolia leaves.

Inspired by the company's new fine jewelry collection, the elegant bottle is shaped like an Asscher-cut diamond. The perfect accessory both day and night, wearing LEIBER recreates one's most glamorous and beautiful "LEIBER moment." Says Dubreuil, "I hope that women who put it on their skin will feel like wearing a jewel."


LEIBER – The Fragrance

Family: Modern Chypre, Floral, Oriental
Descriptives: Sensual and Luxurious
Nose: Karine Dubreil from Mane
Ingredients:
TOP NOTES: Italian Bergamot, Mandarin Leaf, Pineapple, Sheer Osmanthus
MIDDLE NOTES: Red Pimento, Rose Absolu, Turkish Rose Essence, Jasmine Absolu, Mimosa Absolu, White Gardenia, Cyclamen
BASE NOTES: Cedar, Amber, Musk, Patchouli, Vanilla


LEIBER – The Products
Eau de Parfum 1.7 oz $110.00
Eau de Parfum 1.0 oz $75.00
Eau de Parfum Purse Spray $95.00
(with refill)
Luxurious Body Cream $80.00
Luxe Fragrance Candle $65.00



LEIBER will be available at Neiman Marcus and Bloomingdale's in September 2007.

For more information on LEIBER, please contact Kerri L. Ross or Kate Boothby
of Siren Public Relations at 212.625.3500.
Email: Kerri@sirenpr.com/Kate.b@sirenpr.com

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